The reason why
Apr 27th, 2008 by Ollie Lind
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If you have visited my site before you may have noticed that I don’t send anyone frantic messages exhorting them to buy my DVDs because they contain the latest ’secret’ or that they will change your life instantly by reason of you watching them.
Also you will see no ‘call to action’ so favoured by the marketers as a means of making the item scarce, therefore valuable. No showy testimonials, no money back guarantee in 90 days. In fact, no marketing effort whatsoever.
As a result I have not sold anywhere near as many of my DVDs as I would have liked. Now, whenever you wish to learn about something you must ask questions. So, my first question is why?
It could be because I haven’t done all the whizz bang marketing actions I am told is necessary to be a successful e-entrepreneur.
Perhaps my products don’t work.
Both of those may be true, particularly as I haven’t broadcast testimonials. If you look in the section marked “What People are Saying.” you will see testimonials. I have decided not to keep them to myself anymore.
As to the material not being effective, read the testimonials.
I will never tell you lies as to ‘this is the last opportunity at this cost,’ ‘expires at midnight,’ or any of the other fanciful tales we see everywhere.
I will tell you the reason why I set up HOWCANI.
Over many years I read, researched, trained hundreds of people in many of the soft skills. I have sold successfully and have worked as a transport executive in one of the largest transport conglomerates in the country. My experience is varied, but has always had a common theme. The realization that the most valuable asset any company has is its people.
I have devoted my life to searching for answers and delivering these answers so that people can realize their very considerable potential. I created the DVDs do that I could reach a broader audience and so do more good. I do not offer huge discounts or specials. My costs are steady and so are my prices.
I simply want you to share in what I have learnt. Every datum on the DVDs is true and works.
Please have a look. I will guarantee your money back if you don’t improve your skills knowledge or ability as a result of what you learn.
Live Well
Ollie Lind